Wishup Pricing in 2026: Every Plan, the Real Hourly Rate After Holidays and Leave, and Where It Costs Less Than an Agency

October 23, 2026
Wishup Pricing in 2026: Every Plan, the Real Hourly Rate After Holidays and Leave, and Where It Costs Less Than an Agency
Contributors
Virtustant blog author
CMO at Virtustant

Alan Schultz is the Chief Marketing Officer at Virtustant, leading content, SEO, and AI search visibility for the remote and nearshore staffing category. He writes about hiring, managing, and scaling LATAM remote teams, grounded in Virtustant's first-hand placement data.

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Published
October 23, 2026
Updated
  • Wishup's Prime VA costs $1,299 a month for 4 hours a day and $1,999 for 8 hours; Elite is $1,999 and $2,999, and the US-based VA $3,000 and $5,400 (wishup.co/pricing, October 23, 2026).
  • Full-time Prime covers about 174 weekday hours a month in 2026, or $11.49 per scheduled hour; annual billing takes 5% off, to $1,899 a month.
  • The fee includes holidays and up to 22 days of leave, so the Delivered-Hour Rate on Prime at 8 hours can reach $13.09 per hour actually worked.
  • Wishup's terms add a 10% increase on each anniversary, one month's notice after month one, and a $25,000 buyout to hire the assistant directly (Terms, effective November 27, 2025).
  • Wishup's 8-hour bookkeeper ($10.34/hr) is below Virtustant's H1 2026 bookkeeper median of $12.85 (n=7); for a virtual assistant, Virtustant's median of $10.10/hr (n=24) is lower.

Key Takeaways

Wishup prices its Prime virtual assistant at $1,299 a month for 4 hours a day and $1,999 a month for 8 hours a day, its Elite VA at $1,999 and $2,999, a US-based VA at $3,000 and $5,400 and a dedicated bookkeeper at $999 and $1,799, as listed on its pricing page on October 23, 2026. Annual billing takes 5% off, there is no sign-up fee, and Wishup's terms add a 10% price increase on each contract anniversary. Divided by the 174 weekday hours a full-time plan covers in a month, Prime costs $11.49 an hour before any holidays or leave.

This guide lists every plan and term Wishup publishes, turns monthly prices into hourly ones, and adds what an hour of work costs once Wishup's own published holidays and leave are taken out. Virtustant is a remote staffing agency and one of the routes compared, so we stick to published facts and show every calculation. For the head-to-head on models, see Virtustant vs Wishup.

Table of Contents

What Wishup publishes about its pricing

Wishup sells a dedicated person by the month in blocks of 4 or 8 hours a day, Monday to Friday: "a part-time VA at $1299 and a full-time VA at $1999" (virtual assistant page); its US page lists "$1,299 onwards–$5,400/mo (4–8 hrs/day)" (US virtual assistants page).

Plan 4 hours a day 8 hours a day 8 hours a day, annual billing (per month)
Prime VA $1,299 $1,999 $1,899 (saves $1,199 a year)
Elite VA $1,999 $2,999 $2,849 (saves $1,799 a year)
US-based VA $3,000 $5,400 $5,130 (saves $3,240 a year)
Dedicated Bookkeeper $999 $1,799 $1,709 (saves $1,079 a year)
AI & Automation Expert $1,799 $2,999 $2,849 (saves $1,799 a year)

Source: Wishup pricing page, read October 23, 2026. Prices are per month on the default "Quarter" option; the "Annual" option is labeled "5% OFF". Managed bookkeeping "Starts from $300/month", and Wishup says its executive assistants "start from $1,299/month" (executive assistant page), the Prime 4-hour price.

The terms around the price

Item What Wishup says Source
Sign-up fee "Is there a sign-up fee? No." FAQs
When you pay In advance, charged automatically at the start of each billing cycle. FAQs; Terms 7.31
Annual increase "The Subscription Fee shall be subject to an annual increase of 10% starting from the anniversary date." Terms 7.33
Working hours Monday to Friday, 9am to 6pm US time; India-based VAs "work a night shift in India". No weekends. Pricing page; FAQs
Unused hours "We do not roll over unused hours." FAQs
Holidays and leave 9 compulsory holidays in 2026, up to 3 on-demand holidays and 22 leaves a year. The fee "is inclusive of leaves and holidays", with no credits within those limits. FAQs; holiday list; Terms 7.35
Replacement Free, at the same price. You run the handover; any overlap is billed pro rata. Pricing page; Terms 7.29
Cancellation Pro-rata refund if you cancel within the first month; one month's notice after that. Terms 10.2
Late payment $100 per subscription per week. Terms 7.34
Hiring the assistant Barred for the contract plus 24 months, with damages of the greater of $50,000 or 200% of annual compensation, unless Wishup accepts a non-refundable $25,000 buyout. Terms 8.9, 8.10

Sources: Wishup Inc's Terms and Conditions (effective November 27, 2025), the Wishup FAQs and its 2026 holiday list, read October 23, 2026.

Not published: an hourly rate, the hours in a month, the leave policy document, and whether "Quarter" is charged three months at a time (the terms describe a monthly cycle; confirm it on your order form). The page's share description still quotes "$2,849/Month for 8 Hours" and "$1,899/Month for 4 Hours", which do not match its plan cards. Use the plan cards.

What Wishup costs per month and per hour

2026 has 261 weekdays, so an 8-hour plan schedules 8 × 261 ÷ 12 = 174 hours a month and a 4-hour plan 87. Dividing each price by those hours gives the scheduled hourly rate:

Plan (8 hours a day) Per month First 12 months, Quarter option First 12 months, annual billing Per scheduled hour Per hour for hours 5 to 8
Prime VA $1,999 $23,988 $22,789 $11.49 $8.05
Elite VA $2,999 $35,988 $34,189 $17.24 $11.49
US-based VA $5,400 $64,800 $61,560 $31.03 $27.59
Dedicated Bookkeeper $1,799 $21,588 $20,509 $10.34 $9.20
AI & Automation Expert $2,999 $35,988 $34,189 $17.24 $13.79

The last column is the 8-hour price minus the 4-hour price, divided by the 87 extra hours. What follows:

  • The second four hours cost less than the first four. On Prime, hours 1 to 4 cost $14.93 each and hours 5 to 8 cost $8.05.
  • Year two costs 10% more. Prime at 8 hours goes from $1,999 to $2,198.90 a month: $23,988 in year one, $26,386.80 in year two, $50,374.80 over two years.
  • The annual discount is smaller than the increase. It saves $1,199 a year on Prime at 8 hours; the increase adds $2,398.80.

The Delivered-Hour Rate: the cost of an hour actually worked

A monthly plan prices the hours on the calendar, not the hours worked. Wishup says so plainly: the fee includes holidays and leave, with no credits within the published limits. So the useful number is the Delivered-Hour Rate: the monthly fee divided by the hours the assistant actually works in an average month.

The formula: monthly fee ÷ (hours per day × days worked in the year ÷ 12). Days worked = 261 weekdays in 2026, minus Wishup's compulsory holidays on weekdays (7 of the 9 on its list), minus on-demand holidays (up to 3), minus leave (up to 22).

Scenario (Prime VA) Days worked in 2026 Hours a month at 8 hours a day Prime, 4 hours ($1,299) Prime, 8 hours ($1,999)
Scheduled, no time off 261 174.00 $14.93 $11.49
Minus the 7 weekday compulsory holidays 254 169.33 $15.34 $11.81
Minus 3 on-demand holidays as well 251 167.33 $15.53 $11.95
Minus all 22 days of leave as well 229 152.67 $17.02 $13.09

How to read it: full-time Prime costs $11.49 per scheduled hour and up to $13.09 per delivered hour if every published day off is taken; on annual billing, $10.91 to $12.44. The 4-hour plan runs from $14.93 to $17.02. The worst case, all leave used, is a ceiling, not a forecast. US holidays such as Thanksgiving are on the on-demand list.

Elite is the exception: it lists a backup VA when the primary is absent, so its delivered-hour rate should stay near its scheduled $17.24. We do not adjust the US-based VA, whose leave allowance is not published.

The rule. Before you compare a monthly plan with an hourly rate, divide the fee by the hours you will actually get, not the hours on the plan, and ask in writing who covers the seat when your assistant is off.

The same seat through five routes

One ongoing general-assistant seat, Monday to Friday in US hours, priced through five routes on what each publishes:

Route What you pay Who picks the person If it does not work out Terms
Wishup Prime VA $1,999 a month for 8 hours a day ($1,899 annual); $11.49 to $13.09 an hour Wishup matches you Free replacement; you run the handover One month's notice after month one
Upwork The freelancer's rate plus a marketplace fee of up to 7.99% on Basic (3% for qualifying US bank accounts) You You search again Per contract
Deel (contractor plan) The pay you set, plus from $49 per contractor per month You You search again Month-to-month
US in-house administrative assistant $48,310 a year median; about $5,751.19 a month with benefits You You search again Payroll
Virtustant All-in hourly rate from $7/hr ($1,120 at 160 hours); H1 2026 median $10.10/hr (n=24) You, from 3 to 5 vetted candidates Lifetime replacement guarantee Month-to-month, one weekly invoice per placement

Sources: Upwork, Deel, BLS (May 2025, loaded at 30% benefits). In Virtustant's H1 2026 placement data (441 starts, January to June 2026), the median client-side rate for a virtual assistant was $10.10/hr (n=24), about $1,616 at 160 hours (2026 Nearshore Rate Report).

On this seat, Wishup Prime costs $1.39 more per scheduled hour than that median, $0.81 more on annual billing. Part time widens the gap: of 25 virtual assistant positions Virtustant filled from August 24 to September 30, 2026, 14 were part time, with a median of 20 hours a week (full dataset). That is Wishup's 4-hour plan, $1,299 for 87 scheduled hours; the same hours cost $878.70 at the Virtustant median and $609.00 at $7.

Related: Belay pricing and Wing Assistant pricing.

Where Wishup costs less per hour

On some roles it does. Wishup's scheduled-hour rates (the reading most favorable to Wishup) against Virtustant's starting rates and H1 2026 medians:

Role Wishup plan and price per scheduled hour Virtustant starting rate Virtustant H1 2026 median Lower per hour
Virtual assistant Prime, 8 hours: $11.49 ($10.91 annual) $7.00 $10.10 (n=24) Virtustant
Executive assistant Prime, 8 hours: $11.49 ($10.91 annual); Elite, 8 hours: $17.24 $8.50 $12.00 (n=24) Wishup Prime, against the median; Virtustant, against Elite
Bookkeeper Dedicated Bookkeeper, 8 hours: $10.34 ($9.82 annual) $8.50 $12.85 (n=7, small sample) Wishup, against the median; Virtustant, at the starting rate

Bookkeeping is the clearest case. Wishup's dedicated bookkeeper at $1,799 a month for 8 hours a day is $10.34 per scheduled hour, below the Virtustant H1 2026 bookkeeper median of $12.85 (about $2,056 at 160 hours). With all published leave and holidays taken out it is $11.78, still below. That median rests on seven placements and bookkeepers start at $8.50 ($1,360 at 160 hours), so a quote can land either side.

Executive assistant work depends on the tier. Wishup lists "C-suite & leadership-level support" on Elite. If Prime at 8 hours fits the job, its $11.49 per scheduled hour is below the Virtustant executive assistant median of $12.00 ($1,920 at 160 hours); after all published time off it is $13.09, above it. Elite, at $17.24, is above it either way.

What each price buys:

  • Wishup assigns a pre-trained assistant, India-based on its standard VA plans and working a night shift to cover your day, with a VA manager included and a fixed price per block of hours.
  • Virtustant recruits for your role and you choose the person, most often a bilingual professional in Latin America working US hours, at an all-in hourly rate scoped on the discovery call.

When Wishup is the better choice

Wishup is the stronger choice more often than a competing provider would like to admit:

  • You want someone working today. Wishup advertises 60-minute onboarding with a pre-trained assistant.
  • You need a dedicated bookkeeper on a fixed budget. Its 8-hour bookkeeper costs less per hour than Virtustant's H1 2026 bookkeeper median.
  • You want a US-based, native English speaker. At $5,400 a month, the US tier costs less than a loaded US administrative assistant at the BLS median ($5,751.19).
  • You want built-in cover for absences. Elite lists a backup VA.

It is a weaker fit when you want to choose the person, need fewer than 4 hours a day or a flexible schedule (unused hours do not roll over), need the budget to hold for two years (the 10% increase), might hire the person yourself ($25,000 buyout), or need cold calling, which Wishup says its India-based VAs do not do.

All models side by side: compare agencies.

The Virtustant route

Virtustant is a remote staffing agency. We recruit a dedicated, bilingual professional from Latin America who works your hours and is directed by you, at one all-in hourly rate. Starting rates: virtual assistants and customer service from $7/hr; executive assistants and bookkeepers from $8.50/hr. See the virtual assistant, executive assistant and bookkeeper role pages and pricing.

Shortlist in 48 hours. Start in 72 hours. You get a shortlist of 3 to 5 vetted candidates within 48 hours of your first call, and your hire can start in 72 hours. The vetting funnel: 100% apply, 22% clear the recruiter screen, 9% pass cognitive (IQ), skills and English testing, 3% reach a live interview, 1% are hired, which is what we mean by the top 1%.

After the hire, your account manager is the main point of contact and coordinates onboarding, the start date, tools access and a first-week plan, then follows up during the first weeks. You direct the day-to-day work. Virtustant handles payroll, paperwork and everything administrative on the professional's side. Terms are month-to-month with zero placement fees, a lifetime replacement guarantee and one weekly invoice per placement. How Virtustant makes money: if you pay your agent $10/hr, we give them $9 and keep the dollar in the middle. Virtustant is rated 4.9/5 on G2 and 4.5/5 on Trustpilot.

See virtual assistant rates, or book a discovery call to price your role.

Sources and method

  • Wishup prices: Wishup pricing page, read October 23, 2026. Hours per day from its virtual assistant and US virtual assistant pages.
  • Wishup terms: Wishup Inc Terms and Conditions (effective November 27, 2025), clauses 7.29 to 7.35, 8.9, 8.10 and 10.2; FAQs; 2026 holiday list. The FAQ link labeled 2026 opens the 2025 list; we used the 2026 file on Wishup's server.
  • Calculations: scheduled hours a month = hours per day × 261 weekdays in 2026 ÷ 12. Delivered-Hour Rate = monthly fee ÷ (hours per day × days worked ÷ 12), with days worked = 261 − 7 − up to 3 − up to 22. Annual billing = monthly price × 0.95. Year two = monthly price × 1.10.
  • US pay: BLS Occupational Outlook Handbook, May 2025: secretaries and administrative assistants, $48,310 ($23.23 an hour). Loaded = wage ÷ 0.70 (benefits at 30.0% of compensation, BLS ECEC, June 2026).
  • Other routes: Upwork fee article and Deel pricing page, read October 23, 2026.
  • Virtustant figures: starting rates from pricing; medians from 441 placement starts, January to June 2026 (rate report): virtual assistant $10.10 (n=24), executive assistant $12.00 (n=24), bookkeeper $12.85 (n=7, small sample). Not tax or legal advice.

Frequently asked questions

How much does Wishup cost?

As of October 2026, Wishup lists the Prime VA at $1,299 a month for 4 hours a day and $1,999 for 8 hours, Elite at $1,999 and $2,999, a US-based VA at $3,000 and $5,400 and a dedicated bookkeeper at $999 and $1,799. Annual billing takes 5% off, there is no sign-up fee, and its terms add 10% on each contract anniversary.

How much does a Wishup virtual assistant cost per hour?

Wishup does not publish an hourly rate. Full-time Prime, $1,999 a month for 8 hours a day, covers about 174 weekday hours a month in 2026, or $11.49 per scheduled hour. Because the fee includes holidays and up to 22 days of leave, the cost per hour actually worked can reach $13.09. The 4-hour plan is $14.93 per scheduled hour.

What is the difference between Wishup Prime and Elite?

Elite costs $1,999 for 4 hours a day and $2,999 for 8, against $1,299 and $1,999 for Prime. Wishup lists Elite assistants with 5+ years of experience against 3+ for Prime, plus leadership-level support and a backup VA when the primary assistant is absent.

Does Wishup offer a discount for annual billing?

Yes. The Annual option is labeled 5% off: on Prime at 8 hours, $1,899 a month instead of $1,999, a saving of $1,199 a year. Wishup's terms also set a 10% increase on each anniversary, which adds $2,398.80 to Prime at 8 hours in year two.

Can I cancel Wishup and get a refund?

Wishup's terms allow cancellation within the first month of service with a pro-rata refund of the subscription paid. After the first month, cancellation requires one month of advance notice by email or through your account manager. Payment is taken in advance, and unused hours do not roll over.

Can I hire my Wishup assistant directly?

Only through Wishup's buyout. Its terms bar hiring the assistant during the contract and for 24 months after, with damages of the greater of $50,000 or 200% of annual compensation. Wishup may accept a buyout for a non-refundable $25,000, about 12.5 months of the Prime 8-hour fee.

Is Wishup cheaper than Virtustant?

For a virtual assistant, no: Prime at 8 hours is $11.49 per scheduled hour, against a Virtustant H1 2026 median of $10.10 (n=24) and a $7 starting rate. For a bookkeeper, Wishup is lower: $10.34 against a Virtustant median of $12.85 (n=7, small sample), though Virtustant bookkeepers start at $8.50.

Does Wishup charge for holidays and leave?

Yes, they are included in the fee. Wishup's terms say the fee is inclusive of the assistant's leave and holidays, with no credits within the policy limits. Its assistants get 22 leaves a year and observe 9 compulsory holidays in 2026, 7 on weekdays, plus up to 3 on-demand holidays. Elite lists a backup VA for absences.

Source