Ecommerce Virtual Assistant Services (2026): 10 Shopify and Amazon VA Services Compared by Published Price, and What 40 Searches Show
October 29, 2026
Ecommerce virtual assistant services are remote assistants who run the daily work of an online store, such as product listings, inventory, orders, returns and customer messages on Shopify, Amazon, Walmart and eBay, for an hourly rate or a monthly plan. As of 29 October 2026, published prices for a dedicated assistant mostly run from about $6 to $10 an hour. Hour bundles (e.g., VirtualTask360): $399 a month for 40 hours to $1,399 for 160. Managed VA plans (e.g., Wing Assistant): $699 a month for 80 hours and $999 for 160. Hourly VA staffing (e.g., VA Masters): $6.50 to $10 an hour for e-commerce roles. Remote staffing agency, Latin America in US time zones (e.g., Virtustant): from $7 an hour all-in, about $607 a month at 20 hours a week and $1,213 at 40, with zero placement fees. Managed staffing with a monthly minimum (e.g., Virtual Latinos, MyOutDesk): from $1,600 to $1,988 a month. Freelance marketplaces (e.g., Upwork): $10 to $20 an hour for virtual assistants, plus client fees.
This guide compares 10 ecommerce VA services by their published prices, converts every plan to an effective hourly rate, and gives you the Three-Lane Test for deciding whether you need a VA, an Amazon account manager or a Shopify developer. It also shows what 40 ecommerce searches in Virtustant's recruitment records ask for. Virtustant is a remote staffing agency and one of the services compared, so we stick to published facts and show every calculation. Third-party prices were read on each provider's own page on 29 October 2026.
An ecommerce VA keeps the store running between the decisions you make. The work splits by channel:
| Channel | Typical VA tasks | Usually stays with you |
|---|---|---|
| Shopify store | Product uploads, images, collections, inventory updates, discount codes, order issues, fixing products wrongly marked sold out | Pricing strategy, theme code, app purchases |
| Amazon Seller Central | Listing updates, inventory and restock alerts, suppressed listings, buyer messages, Seller Support cases, weekly sales reports | Advertising budgets, ACOS targets, brand strategy |
| Walmart and eBay | Listing creation, catalog clean-up, image prep, keeping stock in sync with the main store | Which marketplaces to sell on |
| Customer service | Tickets in Gorgias or Zendesk, shipping questions, returns, exchanges, refunds inside your policy | Refunds outside policy, chargebacks, payment settings |
| Reporting | Weekly summary of sales, stock problems, open tickets and tasks done | What to do about the numbers |
One Virtustant job post for a Shopify role put the boundary in a single line: the person must “never issue refunds, edit orders, change payment settings, or handle store finances without the client's written approval.” Write that line into your own brief.
Each figure below is what the provider publishes on its own page, read on 29 October 2026. “Not stated” means the page does not say.
| Service | Model | Published price | Terms the page states | Where assistants are based |
|---|---|---|---|---|
| VirtualTask360 | Monthly hour bundle | $399/mo for 40 hours; $749/mo for 80; $1,399/mo for 160 | No long-term contract; change or cancel with 30 days' notice | Not stated |
| Wing Assistant | Managed VA plan | $699/mo for 80 hours (part-time); $999/mo for 160 (full-time) | No long-term contract; month-to-month | Not stated on the pricing page |
| VA Masters | Hourly VA staffing | From $6.50/hr; $6.50 to $10/hr for e-commerce roles | No recruitment, placement or setup fee; 30-day trial, then 30 days' notice; 4% card or PayPal fee | Not stated on the pricing page |
| Invedus | Hourly or full-time plan | $7.99/hr part-time (10+ hours a week); $999/mo full-time (40+ hours a week) | Monthly rolling contract | Not stated; offices listed in the US, UK and India |
| MyOutDesk | Managed staffing | From $1,988/mo (Managed); from $2,500/mo (Specialized) | No hourly rate published | Not stated on the pricing page |
| Virtual Latinos | Monthly staffing tiers | Starter $1.6K to $2.9K/mo; Professional $1.7K to $3.4K/mo | $0 recruitment fee; hours not published | Latin America (the company's focus) |
| OnlineJobs.ph | Job board, you hire directly | $69/mo (Pro) or $99/mo (Premium) to contact and hire; the worker's pay is separate | You negotiate and pay the worker yourself | Philippines |
| Upwork | Freelance marketplace | Virtual assistants $10 to $20/hr (Upwork's median range) | Client fee of 5% on the Basic plan, listed 23 October 2026 | Worldwide |
| EcomVA | Ecommerce VA agency | Not published | Pay for the hours you need | Not stated |
| Virtustant | Remote staffing agency | From $7/hr all-in; $607/mo at 20 hours a week, $1,213/mo at 40 | Zero placement fees; month-to-month; lifetime replacement guarantee | Latin America, working US hours |
For the full fee stacks behind three of these routes, see our breakdowns of Wing Assistant pricing, OnlineJobs.ph pricing and Upwork fees.
Monthly plans are easier to compare once you divide the price by the hours it buys. Where a page publishes a full-time plan without an hour count, we use 40 hours a week (173.3 hours a month) and say so.
| Service and plan | Monthly price | Hours a month | Effective hourly rate |
|---|---|---|---|
| VirtualTask360, Starter | $399 | 40 | $9.97 |
| VirtualTask360, Part-time | $749 | 80 | $9.36 |
| VirtualTask360, Full-time | $1,399 | 160 | $8.74 |
| Wing Assistant, part-time | $699 | 80 | $8.74 |
| Wing Assistant, full-time | $999 | 160 | $6.24 |
| Invedus, full-time | $999 | 173.3 (40 hours a week minimum) | $5.76 |
| Invedus, part-time | Hourly | 43.3+ (10 hours a week minimum) | $7.99 |
| VA Masters, e-commerce roles | Hourly | From 40 (80 recommended) | $6.50 to $10.00 |
| OnlineJobs.ph, Pro plan plus a full-time worker | $69 plus $800 to $1,100 in pay | 173.3 (our assumption) | $5.01 to $6.74 |
| Upwork, virtual assistant plus 5% fee | Hourly | Any | $10.50 to $21.00 |
| Virtustant, starting rate | Hourly, all-in | Your schedule | $7.00 |
| Virtustant, virtual assistant median (H1 2026, n=24) | Hourly, all-in | Your schedule | $10.10 |
Two things the table does not show. First, a bundle only pays off if you use the hours: at VirtualTask360's $749 plan, using 50 of the 80 hours makes the real rate $14.98. Second, the cheapest hour is not the cheapest store. An assistant who handles listings but not account health can cost more in one suppressed best-seller than a month of the difference in rates.
The OnlineJobs.ph pay range comes from its own salary guide for an intermediate full-time virtual assistant, as summarized in our OnlineJobs.ph pricing guide. The Virtustant medians come from the 2026 Rate Report (441 placement starts, January to June 2026); they are client-side benchmarks, not price quotes.
Most ecommerce hiring mistakes come from asking one person to do three different jobs. Store work falls into three lanes, and each lane has a different hire and a different price:
| Lane | The work | Who does it | Virtustant starting price |
|---|---|---|---|
| 1. Store operations | Listings, inventory, orders, returns, customer messages, weekly reports | Ecommerce virtual assistant or customer service rep | From $7/hr all-in |
| 2. Marketplace growth | Amazon PPC, ACOS and TACoS targets, account health, A+ Content, promotions, Q4 and Prime Day planning | Amazon account manager or marketplace specialist | Role-specific quote |
| 3. Store build | Theme code in Liquid, HTML, CSS and JavaScript, apps, integrations, CRO tests | Shopify developer | From $8/hr all-in |
How to run it.
The test matters because the lanes are priced differently. A store-operations VA starts at $7 an hour; an Amazon account manager is quoted by role because the work depends on catalog size and ad spend; a Shopify developer starts at $8. In the 13 Virtustant ecommerce job posts we read in full, 6 asked for advertising work and 3 asked for theme code, often in roles titled “specialist”.
We pulled every ecommerce store and marketplace search opened in Virtustant's recruitment system from October 2025 to October 2026: 40 searches, of which 20 are marked hired. Another 8 searches were for Shopify developers and designers (lane 3) and are counted separately.
| What the records show | Count |
|---|---|
| Amazon roles (account manager, specialist, PPC, listings, purchasing) | 18 of 40 |
| Shopify store operations roles | 7 of 40 |
| General e-commerce specialist, assistant or support roles | 7 of 40 |
| Marketplace specialist roles (Amazon, Walmart, eBay) | 4 of 40 |
| Walmart seller roles | 4 of 40 |
| Full-time schedules (40 hours a week) | 19 of 40 |
| Part-time schedules, most often 4 hours a day | 11 of 40 |
| Pacific time hours | 14 of 40 |
| Eastern time hours | 12 of 40 |
| Central time hours | 2 of 40 |
We also read 13 of the job posts in full. The duties they asked for:
Two patterns stand out. Amazon accounts for almost half of the searches, and Amazon roles lean full-time (12 of the 18 had full-time schedules), while Shopify operations roles lean part-time (5 of 7). And the posts drew a median of 107 applicants each, which is why the screening, not the sourcing, is the hard part of the hire.
Monthly cost is weekly hours × 52 ÷ 12 × the hourly rate. At Virtustant's starting rate and at the virtual assistant median:
| Hours a week | Hours a month | At $7/hr (starting rate) | At $10.10/hr (VA median) |
|---|---|---|---|
| 10 | 43.3 | $303 | $438 |
| 20 | 86.7 | $607 | $875 |
| 30 | 130.0 | $910 | $1,313 |
| 40 | 173.3 | $1,213 | $1,751 |
A practical starting point, in line with the searches above: 20 hours a week for a single Shopify store, and 40 hours a week once you sell on Amazon and a second channel, or once customer messages arrive all day. In the searches above, the part-time Shopify roles were mostly 4-hour blocks in the morning, and the full-time Amazon roles ran a full US business day.
Ecommerce work is not flat. One Amazon post in our records asked the hire to “prepare for events like Q4 and Prime Day”, and that is where an hour plan breaks: the hours you need in November and December can be well above a normal month. Before you sign, ask every provider three questions:
There is no single BLS category for ecommerce assistants. The closest ones, as US median hourly wages in May 2025 (BLS OEWS national estimates, May 2025), before payroll taxes and benefits:
| BLS occupation | US median hourly wage | Closest ecommerce work |
|---|---|---|
| Customer service representatives (43-4051) | $21.53 | Tickets, returns, buyer messages |
| Order clerks (43-4151) | $22.20 | Order processing and order issues |
| Secretaries and administrative assistants (43-6014) | $22.86 | General store admin |
| Market research analysts and marketing specialists (13-1161) | $37.87 | Marketplace growth and advertising |
Against those wages, the $7 starting rate is about a third of the US median for store operations work, before a US hire's payroll taxes, benefits and recruiting time are added.
Compare quotes on the same brief. Ask each provider for the price at your real hours, the effective hourly rate, the notice to change hours, who replaces the assistant if it does not work out, and whether there is a setup or placement fee.
Virtustant is a remote staffing agency that places vetted ecommerce virtual assistants, customer service reps, Amazon account managers and Shopify developers from Latin America with US brands, working your hours in Shopify, Seller Central, Gorgias, Zendesk and your other tools. Ecommerce VAs start at $7/hr all-in and Shopify developers at $8/hr; Amazon account managers are quoted by role. You get a shortlist of 3 to 5 vetted candidates within 48 hours of your first call, and your hire can start in 72 hours. The vetting funnel: 100% apply, 22% clear the recruiter screen, 9% pass cognitive (IQ), skills and English testing, 3% reach a live interview, 1% are hired, which is what we mean by the top 1%.
After the hire, your account manager coordinates onboarding, the start date, tool access and a first-week plan. You direct the day-to-day work. Virtustant handles payroll, paperwork and everything administrative on the professional's side. Terms are month-to-month with zero placement fees and a lifetime replacement guarantee. How Virtustant makes money: if you pay your agent $10/hr, we give them $9 and keep the dollar in the middle.
See the ecommerce virtual assistant role, the Amazon virtual assistant role, the Amazon account manager role, the Shopify developer role, pricing, or book a discovery call to scope the seat.
An ecommerce virtual assistant is a remote assistant who runs the daily work of an online store: product listings, inventory, orders, returns, customer messages and weekly reports on platforms such as Shopify, Amazon Seller Central, Walmart and eBay. Strategy, pricing, ad budgets and refunds outside policy usually stay with the store owner.
Published prices for a dedicated ecommerce VA mostly run from about $6 to $10 an hour in October 2026. VirtualTask360 sells 40 to 160 hours for $399 to $1,399 a month, Wing Assistant charges $699 for 80 hours and $999 for 160, VA Masters lists $6.50 to $10 an hour for e-commerce roles, and Virtustant starts at $7 an hour all-in, about $607 a month at 20 hours a week.
At published rates, a full-time Amazon VA costs about $1,000 to $1,750 a month at 40 hours a week: $7 an hour all-in through Virtustant is $1,213 a month, and the Virtustant virtual assistant median of $10.10 an hour (H1 2026, n=24) is $1,751. Amazon account managers who run advertising and account health cost more and are usually quoted by role.
Freelance marketplaces such as Upwork and Fiverr, job boards such as OnlineJobs.ph, VA services with monthly plans such as VirtualTask360 and Wing Assistant, and remote staffing agencies such as Virtustant, which places Shopify VAs from $7 an hour and Shopify developers from $8 an hour from Latin America in US hours.
It depends on the work. For a few hours of mixed tasks, an hour bundle such as VirtualTask360 ($399 for 40 hours) fits. For a full-time assistant at a fixed monthly price, Wing Assistant ($999 for 160 hours) or Invedus ($999 for 40+ hours a week). For a dedicated assistant in US hours from Latin America with zero placement fees, Virtustant (from $7 an hour). Compare the effective hourly rate at your real hours, not the headline price.
In 40 ecommerce searches in Virtustant's records, Shopify store roles were mostly part-time (5 of 7, usually 4 hours a day) and Amazon roles mostly full-time (12 of 18). Start at 20 hours a week for one store and move to 40 once you sell on Amazon plus another channel or handle customer messages all day.
Keep refunds outside your policy, price changes, payment settings, store finances and ad budgets behind your written approval. Give the assistant a staff account with limited permissions instead of the owner login, and have theme changes built on a duplicate theme before they go live.
You get a shortlist of 3 to 5 vetted candidates within 48 hours of your first call, and your hire can start in 72 hours.
Published prices. Read on 29 October 2026 on each provider's own page: VirtualTask360 e-commerce VA page, Wing Assistant pricing, VA Masters pricing, Invedus pricing, MyOutDesk pricing, Virtual Latinos pricing, OnlineJobs.ph pricing, Upwork virtual assistant cost page and EcomVA (no prices published). The Upwork client fee and the OnlineJobs.ph salary guidance are from our Upwork fees and OnlineJobs.ph pricing guides, read on 23 October 2026. Figures are reported as published; prices and terms change, so confirm them in writing.
Calculations. Effective hourly rate: monthly price ÷ hours included. Where a full-time plan does not state hours, 40 hours a week × 52 ÷ 12 = 173.3 hours a month. Virtustant monthly cost: weekly hours × 52 ÷ 12 × $7 = $607 at 20 hours and $1,213 at 40. Upwork: hourly rate × 1.05 for the Basic plan client fee. OnlineJobs.ph: ($69 + monthly pay) ÷ 173.3.
Virtustant data. The 40 store and marketplace searches (Shopify, Amazon, Walmart, marketplace and e-commerce titles) opened in Virtustant's recruitment system from October 2025 to October 2026, plus 8 Shopify developer and designer searches counted separately, classified by title. Schedules and time zones are counted only where the record states one (10 records state no schedule and 12 no time zone). The duty counts and the applicant median come from 13 job posts read in full. Client names, rates, budgets and salaries from these records are not published. The H1 2026 medians come from the 2026 Rate Report.
Virtustant published figures. Ecommerce VAs from $7/hr all-in; Shopify developers from $8/hr; Amazon account managers by role-specific quote; zero placement fees; shortlist within 48 hours of your first call, start in 72 hours; vetting funnel of 100/22/9/3/1; lifetime replacement guarantee; month-to-month terms.
